User Rating
  • Simple and easy to use
  • Very affordable and has a free forever plan
  • Great-looking templates
  • Ability to use themes and tweak the site’s code
Ease of Use

Overview of Big Cartel

Perhaps you’ve heard of Big Cartel and want to know if it’s the right ecommerce builder for you. You already know it’s the only free ecommerce builder. Maybe you’re wondering if it’s too good to be true? What’s it really like to build your online store with?

Luckily for you, we’ve tried, tested, and scored this builder to tell you everything you need to know.

Big Cartel is perfect for small businesses who are just starting out rather than looking for growth.

Big Cartel’s free plan is a big appeal, especially for those on a budget. It has a user-friendly onboarding process which guides and prompts you through setting up your store. But to get the most of out Big Cartel, you’ll need to know how to code.

While it can’t compete with market leaders such as Shopify and BigCommerce, Big Cartel is a good choice for starting out small.

Here at Website Builder Expert, we want you to have the best experience of building your website. Whether that’s choosing the right website builder for your portfolio, picking the best ecommerce builder for your online store, or finding the perfect hosting provider, we’ve got you covered.

We carry out research to give you the best reviews and comparisons possible. We’ve used Big Cartel website building ourselves, and that’s not all. We got a wide selection of people to use it too, and rate their experience. We also spent hours scoring, ranking, and analyzing all Big Cartel’s features. We didn’t leave a nook or cranny untested.

# Score Plans Main Advantage Get Started


  • Simple and easy to use
  • Very affordable and has a free forever plan
  • Great-looking templates
  • Ability to use themes and tweak the site’s code


  • Simple and convenient
  • Beautiful design
  • Integrated widgets
  • Adaptive
  • Budget-friendly
  • Easy promotion
  • Regular updates


  • Support for backorders and wait lists
  • Inventory control, including batch editing and low stock alerts
  • Support for digital products
  • Product options, including bundles
  • CRM features like Mailing List Manager
  • Lots of SEO tools
  • Support for gift certificates, coupons, discounts, gift registries, and wish lists.
  • Bulk Importing/Exporting
  • Customizable invoices and packing slip


  • Beginner friendly – the interface is easy to use, with a drag-and-drop editor and mobile responsive templates
  • Brand first, products second – strong focus on creating a developed and attractive brand to sell products through
  • Eye-catching designs – add product videos to give customers a better shopping experience
  • Advanced ecommerce tools – including abandoned cart recovery to catch customers who have left items in their checkout
  • Multilingual sites – grow your business globally by creating multiple sites for different countries


  • Fair and competitive pricing plans from to
  • Free basic website with free hosting and domain
  • 10,000 business templates
  • 500MB storage with all plans
  • Easy to add and edit components
  • Photo gallery included
  • E-commerce options to meet business needs
  • Branding and marketing options