Top 10 Website Builders

# Score Plans Main Advantage Get Started


  • Support for backorders and wait lists
  • Inventory control, including batch editing and low stock alerts
  • Support for digital products
  • Product options, including bundles
  • CRM features like Mailing List Manager
  • Lots of SEO tools
  • Support for gift certificates, coupons, discounts, gift registries, and wish lists.
  • Bulk Importing/Exporting
  • Customizable invoices and packing slip


  • Beginner friendly – the interface is easy to use, with a drag-and-drop editor and mobile responsive templates
  • Brand first, products second – strong focus on creating a developed and attractive brand to sell products through
  • Eye-catching designs – add product videos to give customers a better shopping experience
  • Advanced ecommerce tools – including abandoned cart recovery to catch customers who have left items in their checkout
  • Multilingual sites – grow your business globally by creating multiple sites for different countries


  • Fair and competitive pricing plans from to
  • Free basic website with free hosting and domain
  • 10,000 business templates
  • 500MB storage with all plans
  • Easy to add and edit components
  • Photo gallery included
  • E-commerce options to meet business needs
  • Branding and marketing options


  • Simple and easy to use
  • Very affordable and has a free forever plan
  • Great-looking templates
  • Ability to use themes and tweak the site’s code


  • Simple and convenient
  • Beautiful design
  • Integrated widgets
  • Adaptive
  • Budget-friendly
  • Easy promotion
  • Regular updates

Website builders: comparing 10 of them in July 2020

It is rather not hard to make a website in 2020 – there are a plethora of tools offered for anyone, with any technical background, and nearly for every need in the site construction area. What becomes hard, in fact, is the choice between so many website makers existing on the market. 

There are hundreds of such systems and it can be challenging to look through at least ten of them. If a regular person decides to make a website builder software, when visiting the pages of such builders, he or she never knows the truth behind all this fancy description – each tells that their product is the best, most secure, advanced, offers to make any site, and has a lot of hosting and editing possibilities. But nobody tells about their own cons and tangled pricing (and the pros can be not so proficient, if you are looking closely and comparing between the builders, actually knowing what to look for and to compare). So, to ease your choice and make your life easier, we’re now writing this review, taking some modern good site builders and comparing them to not so good ones. We’re also telling frankly about the pros, the cons, and the pricing model – so you have a fast and unbiased look at the market.


Looking at the list builders 

Here they are – some best website builders and some outdated and not powerful ones – positioned at the end of the list.


  • Wix

  • Weebly

  • Shopify

  • Google Sites

  • Adobe Muse

  • Site123

  • Simplicity

  • Webflow

  • Mobirise.


Interactive builder uKit

This website creator is the leader of the market, the best choice considering its technical capabilities, price, integration power, and the simplicity of work in it. You can make just any website with this builder – amongst the types of sites that are allowed for builders in the first place. It is hard to find true limitations and constraints within this site builder in anything from the powers, which a modern user seeks. Some observers of site builders online sometimes tell that this site builder is ‘new’ and ‘unknown’ one to the general public saying that this is a minus. But if it handles its tasks much better than any other drag-and-drop site builder on the market, will you care about it being ‘new’? New is good and it’s a plus!



  • This website creation builder is a new site builder on the market, which has already surpassed any existing site builder on the market – easily and effectively.

  • It is extremely easy to use.

  • uKit is remarkably flexible in changes to its templates and you can switch the theme not losing the changes done.

  • If you’re a blogger, you will find its scheduled publications useful.

  • E-commerce is well enough to cover your needs in a small or medium-size shop.

  • Table sheets and online calculator.

  • Many applicable widgets, apps, add-ons.

  • The power of integration with AmoCRM – one of the most widespread conditionally free systems on the market.

  • SEO tools in this builder will help you find out what to do and what to improve.

  • There are no limits in storage space and bandwidth in any of its subscription plans.

  • HTTPS and SSL are offered for no money, just in a click.

  • Mobile and tablet friendliness.

  • Do backups and restores of your website at any time.


Minuses of the builder:

  • We would want this website builder software had an Artificial Intelligence to help you build a website quick.


The cost of the builder:

Depending on the selected length of the subscription term, the price can range from 3.50 dollars a month to 15 dollars a month in one of the existing 4 subscription plans – Minimal, Basic, E-Store, and Pro. The discounts start from -5%, continue with -10% and -20%, and end with -30% (for 3, 6, 12, and 24 months accordingly).


Website builder Wix

This is one of the long-livers on the market of site builders. Some users praise it for large possibilities it offers in pages customization and adding tools to work with visitors. Other users tell that for a novice, this simple website builder can be too powerful, actually so much of power that they are lost in it and feel like they need a help to deal with its tremendous capacities. We’d say that in the possibilities, this easiest website builder stands amongst the leaders, while it does take time to get used to.


Pluses of the builder:

  • It has the power of AI (called here ADI – Artificial Design Intelligence), using which, you can create a new site within seconds – based on the information you enter at the start (and you can adjust the received result).

  • It is powerful and its drag-and-drop functionality is easy and comprehensible – according to many website builder reviews.

  • Backup and restore at any time.

  • Integrate with many apps from its own app store.


Minuses of the builder:

  • Mobile friendliness is not embedded in every template.

  • It will work terribly slowly if you do not have a powerful connection to the Internet and a nice PC or laptop.

  • There are almost always levels of depth of navigation in each template, which can limit you in creating big websites (of over 20-30 pages).

  • Every plan is not limitless – so if you are searching for unlimited storage and bandwidth (as it should be in 2020), you should search for another site builder.

  • SEO is basic.

  • It is not appropriate for large sites – the more pages you create the more you will be managing on your own with hands, as it does not offer a bulk management and no page you create is automatically updated.

  • Creativity is powerful yet limited – you are offered a set of fonts, background and foreground colors, and positions of elements, which can’t go beyond the predefined places on the pages.

  • Exporting is impossible (if you would like to move the site elsewhere or to work with it offline).

  • You shall be careful about choosing the template – as you can’t change the template after not losing the entire personalization.


The cost of the builder:

The price of this website builders company can change from month to month and as of the moment of writing this text, they have again altered their pricing (lowered back to what it was two and three months ago) and now it’s again like this:

  • $4.50 a month will connect the domain (if you have one, you can do – otherwise, buy it for the additional money). It’s just the basic with super limitations.

  • $8.50 a month will make the branded ads removed.

  • $12.50 a month will give you a few more things.

  • For $24.50, you can have good support, better options to use, and better limitations (not so harsh).

  • For 17…35 bucks, you can have a store online.


Website builder Weebly

Weebly web page builder is powerful in general but it has as many cons as it has pros – so it can be said that these two balance each other, giving out a normalized average builder. 


Pluses of the builder:

  • It has a free usage package of subscription.

  • A good online store is one of the cheapest from the entire bulkiness of site builders – you can have it for only €20 a month.

  • Switching between themes, you won’t lose any previously made adjustments.

  • A high ease of use.

  • SEO is of good power.

  • There are so many exciting templates to work with.


Minuses of the builder:

  • If you are not able to do something with the drag-and-drop and mouse, you’ll have to use a keyboard to get into the HTML coding – for further adjustments. If you are unfamiliar with it, this will be beyond the possibilities of reach for you.

  • Restoring and backup are not possible, so just live with that.

  • ADI is not yet possible in this platform to build a website to help you make a website within seconds.

  • It can be tricky to manage your content, especially visual.


The cost of the builder:

You don’t need to pay to start using website creation services – if you don’t care about the powerful functionality, just play around for a while. Paying €5 (a month), get a free domain (with the annual subscription), plus SSL and very cut storage. €10 a month will open for you just some e-store, basic. For €20, you can largely expand the store’s capabilities to receive a good one. For €30, the abandoned cart’s management becomes possible. 


Builder Shopify

Shopify quick website builder is one of the most powerful ones if you’re seeking for a really nice online store (it closely competes with BigCommerce site builder). Its biggest drawback – is that it charges commissions for every sales transaction. 


Pluses of the builder:

  • It is possible to make a web store of any power.

  • The inventory management system is a work of art, thanks to which, it is extremely easy to manage any number of the sold merchandise.

  • It does not limit you in the annual sales, unlike BigCommerce – its nearest competitor. 


Minuses of this developer:

  • Charges commission for every sale (from 2.4% to nearly 5%, depending on conditions). 

  • It is costly. 29 bucks, which are charged for a month as a minimum is a far bigger amount of money to pay than in uKit, Wix, or some other site builders.

  • It is good for web stores only – other types of sites aren’t filled with power.


The cost of the builder:

The minimum cost is 29 American dollars a month. For them, you get a decent store with the biggest commissions from the other options and the lesser possible discounts in the delivery. For $79 a month, you get largely increased power but if you are not happy with its most popular tariff plan, then opt for $299 a month – and this money is going to be well only for the largest stores, which actually can find useful a few added-value things for an additional 220 dollars a month compared to the previous plan.


Website builder Google Sites

Google Sites site builder is not amongst the most progressive ones simply because it lacks visual freedom of actions and it feels like you’re building a sheet of data, not a professional sleek and appealing website. It does offer a lot of integration powers with the rest of the products of Google – but aside from them, you can’t really integrate with apps cool for other modern sites like a store with a basket or a widget of tracking of your delivery or something like this.


Pluses of the builder:

  • It allows the power of smooth integration with a lot of Google products, which is as simple as never before.
  • High security.
  • Affordable price.
  • It is easy to work by several contributors to the project thanks to Google’s spread access technology.


Rated Minuses of the builder:

  • Unusual rigid interface, which you will master only taking extra time.

  • It does not have a convenient drag-and-drop.

  • It is incredibly limited in creativity and changing things to the needs of users – basically, everything is built on two options of choices (yes/no). For instance, deciding on a menu, you can just pick where it will be – on top or on a side. You can’t change its font, background, and alter colors or add effects to its behavior.

  • Marketing is not powerful.

  • SEO is poor, despite the fact that the product is done by Google – the most SEO-demanding company in the search area.


The cost of its services:

6, 12, and 25 dollars will give you accordingly 8, 12, and over 20 tools to work on your site (for instance, an e-mail in the Gmail zone is one of the tools).


Website builder Adobe Muse

This builder is less a site builder and more like a proposer of image design possibilities online (which are rented by you on a monthly basis). Muse is no longer supported by Adobe company. Instead, it has been divided into three independent types of software, each better for one purpose. So, if you’re not a professional working with pictures, videos, and images – you should not consider this builder as your primary choice to make a site.


Pluses of the builder:

  • It is powerful for those, who work with images and videos professionally, getting a visually perfect picture.

  • You can make a beautiful website – only if you make beautiful pictures for it on your own or pick some ready-made from several thousands of offered. 


Minuses of the builder:

  • It is much lesser for creating websites and much bigger to process pictures. 

  • You can’t do a powerful site unless it is a landing page, a several-pages site with marvelous background pictures, a portfolio or an online gallery.

  • It does not create the HTML code for you, so you have to do literally everything on your own, manually.


The cost of platforms of Adobe:

It has a wide network of payment options depending on which of currently three existing products you are going to use:

  • Adobe XD (great for complicated websites with manual creation of code only): from $7.49 to $82.98 a month – depending on the type of the user (individual, business, students + teachers, or educational institutions) and the type of the selected product or their batch.

  • Adobe Portfolio (great for portfolio sites) is going to cost you from $9.99 to $52.99 a month – depending on the number of selected apps to use.

  • Adobe Spark (great for 1-page sites and landings): from 0 dollars a month with restricted access to €24.18 a month for access to a team.


Website builder Site123

This is a not complicated builder, designed to solve the non-sophisticated tasks of users. In this site builder, the user can operate with drag-and-drop quite well to work on beautifully elaborated templates to receive quite interesting sites. But it is definitely not for complex work, which requires deep customization.


Pluses of the builder:

  • The support team is good.

  • Great mobile responsiveness of templates (of all of them, not like in Wix, which covers this issue just partially).

  • Own app market with several dozen of apps to integrate with. However, you can’t embed an app not from the store simply because you can’t get into the source code. So if it is directly not purposed for the integration with Site123 site builder, you won’t do it.

  • Availability of a free trial period.

  • SEO has not colossal but really not bad powers.

  • Over 50 supported languages for websites.

  • You can use password protection.

  • Each website can have any number of pages.


Minuses of the builder:

  • HTML and CSS changes are not accessible. 

  • Limited integration powers with apps and add-ons, which you should select only from the list.

  • Choose one template and live with it – you cannot change between them not losing all personalization done before. 

  • Complex websites are just out of reach.


The cost of the builder:

Despite the fact that it does offer 4 packages of subscription, on the pricing page, you can see only two of them – free and Premium (for $10.80 a month). Those do not overlap with actually proposed packages that are named Basic ($10.80), Advanced ($16.80), Professional ($22.80), and Gold ($28.80) – the monthly prices are indicated in parentheses. So what is the actual price of this site builder? Well, it seems like they want to play with their users and you can either enter the game and try to pay them your money to see how much they actually charge and for what package exactly. Or you can withdraw yourself from the game, like we did, and do not trust people who deceive. 


Website builder Simplesite

This site builder is not in our favorites and we’ve only included it into the comparison chart to allow people to see  easily that some choices are not good in 2020. Maybe it was good years before when it had been launched but not anymore – outdated templates, low features, weak performance, and narrow freedom. You can solve some plain tasks but we wouldn’t recommend you to rely on this site builder for any complex task.


Pluses of the builder:

  • Easy to use, nothing tangled.

  • Anyone can deal with working in it fast, ever beginners.

  • Mobile optimization is embedded in every subscription plan.

  • You can sell 5 pieces of goods even in a free version (but the functionality of your website in an unpaid version will be too low). 


Minuses of the builder:

  • To unlock an unlimited number of goods to sell, you have to pay even more than in a much more professional site builder – Shopify. 
  • Many outdated designs, which are not refreshed.
  • The customization is quite limited. 
  • There is no good customer support. 
  • The free plan is even limited in the number of pictures you may have on your website – that’s too rude, guys.
  • Kinda pricey for the low functionality it offers. It is possible to use any other modern builders for the lower money – try Wix, uKit, or Weebly.


The cost of the builder:

They offer three plans. One of them is basic for no cost. It has banners with ads shown all over, the branded name, shrunken design options, limitations to 15 pages only, and a limited number of pictures used. However, you can sell 5 items and it is optimized for mobile. For $15.49 (if billed monthly) or $11.25 (if billed annually) a month, you can have a free domain without ads, any number of pages and pictures, unlocked design abilities and extra 5 e-mails added named after your website. For $30.49 (if billed monthly) or $26.25 (if billed annually) a month, you get the same as in the previous + any number of merchandise to sell.


Website builder Webflow

It is inflexible, it is outdated, it limits users to anything that can be limited, and it is primitively looking in its own design. We actually would not want our website to look like theirs, really.


Pluses of the builder:

  • Nice SEO, which is important.

  • Good load times of pages and around 99.99% uptime.

  • Security of your website due to password protection and technical protection of the hosting.

  • A possibility to scale up fast.


Minuses of the builder:

  • The design of the native pages of this site builder is kinda weird – everything is square and cornered as if these guys didn’t hear that such geometrical strictness is not considered great (anymore) for smooth user experience.

  • You are limited to the number of visits per month – which no other site builder limits, even the worst one – which says that this site builder is outdated and really does not watch for the tendencies of the market’s development. 

  • Even in its premium plan, it limits you in the storage space and number of uploaded files and their size (offering you to pay hefty $0.50 for each Gb over 10 allowed Gb a month) – insanely not the user-friendly position of pricing!


The cost of the builder:

You can do a personal, business website or a store in three existing subscription plans: 

  • ‘Basic’ for 12 bucks (you are deprived of CMS, receive a hosting with a possibility to connect own domain, SSL, CDN feature to improve connection speed in every country of the world, limited to 25,000 visits of pages per month, 500 submissions a month only, backups and restoration, password protection, and no API)

  • ‘CMS’ for $16 (all the same as previous plus 100,000 visits per month, attached CMS, more submissions a month, and a site search)

  • And ‘Business’ for $36 (all as in the previous plus 1 million visits a month, better CMS, better subscriptions, and a possibility to upload files).


Website builder Mobirise

Unlike any other site builder on the list, this builder offers only the downloadable version for your PC with Windows or with Mac OS. You cannot work in it online – which means that some only-online working apps, widgets, add-ons, and store functionality will be locked and unavailable unless you dig the code (but this site builder is positioned by its makers like the one, which not require coding knowledge at all, which causes logical discrepancy). 


Pluses of the builder:

  • You can download any part of your website, save, backup, and update at any time – just because the site will be totally on your PC, every single bite of it.

  • It is based on templates and you also can start with a blank page.


Minuses of the builder:

  • You have to find hosting elsewhere, as this site builder does not offer this opportunity. However, maybe, eventually, the hosting price will be lower to you as the domain is like 15-20 bucks for a whole year but you will have to search for the right host, which will support all your technology implemented on the site.

  • When uploading it for hosting, you will have to make adjustments of the site and make sure that it works the same stably online as it was offline on your PC – to check all the links’ correctness and workability and watch for the fact that no link to a page or object is absolute (they all have to be relative).

  • When you connect online-working features to the site on your PC, you have to be really great in coding, testing, and you have to be really careful.


The cost of the builder:

It is free. You just download and use it. 


What’s a builder of websites

Most builders to create a website are offered with an online interface. However, some are downloadable-only (like Mobirise) and some like (which is not on our today’s list) shall be downloaded and installed to allow you to work offline and online combined. They all allow people to create sites of differing complexity.


Pros and cons of a website builder tool vs. the pros and cons of a man (or a studio) builder 

Human builder:


  • It is able to build you just any website, without restrictions and limitations – according to your desires and technical specifications.
  • It will not charge monthly payment for running the site (you only pay for hosting on the annual basis).


  • It will ask from you technical specifications, which may be extremely hard to build and describe in every detail, especially to a person, who is not used to write a lot and think of such details.
  • You will have to go through large bureaucracy (agreeing, signing, negotiating, testing, pointing at bugs).
  • It will take a lot of time (between weeks and months) and money (between thousand and tens of thousands of dollars) to elaborate a website.

Tool builder:


  • You can build a site fast, literally in seconds (with Wix, as an example) or hours as max.
  • You don’t have to go through any bureaucracy.
  • You can do the site with your own hands, easily following your intuition.
  • You can control everything.
  • You pay for a monthly subscription – and this money is largely lesser than the one a man or a studio would take away from you.


  • You can’t build just any website.
  • You have to pay on a monthly basis, every month.
  • You are limited in creativity and depend on what some package of some site builder offers you.


The main users of website builders

We didn’t see yet any sturdy and all-embracing classification of reasons why people resort to website builders, as well as users of modern website builders themselves, so we are now making one based on our own feelings:

  • Those, who find it difficult to draw up a technical specification for the future site, describing all their features in detail – because either they can’t or don’t know how to do it, or not sure what they want from their future site (at least, yet).

  • People who find it too pricey to address website building studios or don’t have enough time to wait (from weeks to months).

  • Ones who do not want to be connected with the bureaucratic actions and iterative testing (in website builders, you do not have to test anything technically or logically to expect to find the non-working piece of something, only it is needed to do functional testing – to make sure things work in the processes as you think they should).


What you should look for when selecting a website builder

  • Uptime of a builder. If it is around 99.9% of the time and upper – it is a good selection.

  • Load times of a builder. On average, pages on the Internet load within 7 seconds. Make it 5 – and it’ll be extremely good for your SEO.

  • Modern and flexible templates in a builder. The more they offer you and the more they look appealing and up-to-date, the more visitors will be left satisfied with your page.


How to choose the suitable website builder for you

  • Look at the support of a builder – if you see it helpful and offering a lot of visual and videos to solve your issues (and present in many channels), you’ll be glad about working with them.

  • Price – the good price on the market is around or 15-20 bucks a month for all sites that website builders can do and around 30-70 for good e-stores.

  • The comfort of the use. It should be fine for you to use it – with its drag-and-drop and other aspects of the interface as well.

  • Integration issues – the more things you can add to your website, the more business processes of your enterprise you will be able to cover.


Website builders suitable for each industry separately

Small businesses and bloggers will be happy about using Wix and uKit. Photographers have a dedicated tool called Adobe – and many sub-tools inside of it. E-commerce will gain more power with Shopify, for sure. Professionals are going to be glad about the possibility to alter HTML, CSS, and other coding aspects – and should try Wix and uKit. Mobile friendliness is the best in Weebly and Shopify, while the drag-and-drop is insanely easy and effective in uKit.


Reviews of customers 

  • Eloise about uKit: Amazing website maker, which has helped me with my portfolio (organized like a gallery) site. I have uploaded there many pictures (samples of my work) and was able to set up the default quality of each (to be displayed on different screens, economizing the users’ traffic). I also connected the blog to it and have downloaded some information from my Facebook account there.

  • Arabella about Wix service: I have never seen so much power in any of the top website builders. As I started to explore this tool, it immediately made me satisfied with capabilities to add apps, features, add-ons, copy pages, move elements easily with drag-and-drop, create new websites using this artificial intelligence and other features.

  • Teagan about Google Sites: That is right for what I needed: 3-pages site to tell my teammates about the current state of my work and present it a little bit wider than they usually see in reports on the weekly 5-minute meetings. I can add elements and explanations at any time easily right from my Google account and it just makes me happy.

  • Sienna about Simplesite: That is not a good tool: outdated, without creative freedom, not allowing attaching apps to boost up the functionality. When I found out that I cannot run more than a specific number of pictures on the site (and have limited pages, too), I was terrified. When I looked at its Pro pricing, I was shocked by the cost – for instance, uKit gives hundreds of times more for twice as low money in its most Pro plan.

  • Rebecca about Webflow: It was a good website builder. Once. Not today. I've tried 4 different templates and, despite my efforts to build a good-looking site, I didn’t like any result. All four were like ugly and ‘smelling with naphthalene’ (old and un-cozy to me). It is fine, though, for super simple personal sites but I was trying to create a blog (at first) and then tried a business card kind of site for my small store. Well, I think it was a not good investment of my time. 


FAQ about website builders

Can I build my first website alone?

That is the direct work of every web builder – to make sure you will have a website done. And yes – even if you are an absolute novice in the area – you can just use your mouse to add features to your site and change its looks, working based on pre-designed templates (just personify the one to your liking – and run online easy and seamlessly).


How much does it cost to launch a website from start to finish?

It depends on the selected website builder. Typically, users can start a website – from free-to-use to ones requesting up to 299 a month for tremendously working websites like an e-store, with thousands of items and even more pages. Normally, if you want good functionality for reasonable money, you will pay 10-15 dollars a month. Building it will be for free (or will include the payment for the third-party apps that you integrate with your website).

Mobile device responsiveness

Every website builder shall make websites automatically adapting to the mobiles, tablets, PCs, and laptops, as well as different screen resolutions that they have – this is why if some website builder does not deliver you this basic function, it would be a wise decision to refrain from using it. If it is not providing you the option in a free plan or low-cost paid plan, it is a certain reason to refrain from using it. (Over 50% global Internet users use only mobiles to browse the Internet or use it together with the laptop/PC devices, so not having a mobile friendliness is actually cutting self out of this large audience in 2020). 


Drag-and-drop editors

Drag-and-drop is the basis of the functionality of any website builder. Use your mouse to easily add, change, and move pieces of your pages, and the keyboard to enter the textual variables. It is made to allow literally everyone to join the website building activity.  


Domain names

There are two types of them: free and paid ones. Free ones are given by best website builders when you do not pay for their usage or pay the minimum money and are within the branded name of a website builder itself. The paid one has an independent name, nice-looking and not branded with the name of even the best website builder – to cause people’s trust.